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Sara Lee

Winner in: 2006

Sara Lee’s new Soft and Smooth Made with Whole Grain White Bread looks, tastes and feels just like white bread but is made from a blend of enriched white flour and whole-grain flour. This innovative bread product redefined one of the largest food product markets in the country. Since its introduction, many companies have tried to follow in the steps of Sara Lee. However, it is the number one-selling whole grain white bread in the country.