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Rise InteractiveWinner in: 2014
Rise Interactive’s Interactive Investment Management (IIM) philosophy introduces the ability to allocate marketing dollars more effectively, enabling marketers to shift budgets faster to maximize return on investments. IIM is modeled after an industry with decades of experience using data to make investment decisions in real-time: the financial sector. Rise saw the efficiency and effectiveness in which analysts in the sector could garner information, reach insights and conclusions, and shift investments accordingly, and thought that marketers should be able to do the same. So as a portfolio manager would, Rise crafted an approach that looks at the entire marketing investment. It puts client dollars into the areas of greatest opportunity and into channels that drive the greatest returns, in real-time. This philosophy helps marketers better understand their customers, deliver more relevant experiences, and allocate marketing dollars most effectively.