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Motorola

Winner in: 2005

Working in a field where line extensions and feature upgrades have become the norm, Motorola’s RAZR V3 demonstrates a desire to be truly innovative and take a fresh look at what is really possible. A major design and engineering innovation, the Motorola RAZR V3 debuted as the communications industry’s thinnest mobile phone. Beyond the simple dimensions of its frame, the RAZR set a new standard in space-saving engineering and became the new face of Motorola, one of Illinois’ most prominent tech companies. Motorola’s commitment to a paradigm-shifting design for its new phone was so extensive that it created entirely new production facilities to execute the one-of-a-kind metal stamping required for the phone’s casing. The company investment in innovation has paid off. In an overwhelming public response the RAZR shipped more than 110 million units in its four-year cycle. It was named among ‘The 50 Greatest Gadgets of the Last 50 years’ by PC World.