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Winner in: 2006

With its Feed Management technology, FeedBurner helps publishers of blogs and podcasts measure their audiences and sell ads, as well as enhance normal, everyday feeds so that publishers have the ability to distribute the feed for use in any RSS reader. FeedBurner enables publishers to monetize their content through sophisticated use of analytics. For the first time, thanks to FeedBurner’s analytics reports, publishers are accurately informed on who receives their feeds, how they use them, and where they are subsequently distributed. In 2007, FeedBurner was bought by Google for an undisclosed amount. At that time, it hosted over 1 million feeds for 584,832 publishers, including 142,534 podcast and videocast feeds.