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CoolSavings, Inc. (Now known as Q Interactive)

Winner in: 2003

A technology solution that can figure out exactly how much a consumer values a specific brand. CoolSavings┬«, Inc.’s Coupon Technology is a printable coupon technology and promotional services platform, which is used to power the complete interactive and promotional elements of a manufacturer’s brand. This allows manufacturers to collect consumer attitude and usage information through custom surveys and then automatically vary coupon values based on consumers’ answers. CoolSavings recruited 45 million registered users and was taken private by a new owner in 2005.