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Peoples Choice Award: Abbott Nutrition

Winner in: 2009

Our first ever annual Peoples Choice Award winner is Abbott. For over 50 years, baby formula has come in a familiar round can. But by listening to the needs of parents, Abbott has developed a new package for their Similac formula that can be held in one hand, it has a hinged lid, a scoop that stays in the lid (and doesn’t get buried in the can) and a design that matched the scoop with the rounded bottom of the container. This new design quickly captured market share and was out in the market two to three years prior to competition. Since its launch, it has been propelled it to the number one position in the market.