
2002 Winner
Sara Lee Corporation
Bali Shoulder Spa
A new level of bra comfort in elegant intimate apparel for women dealing with strap pain. The Bali Shoulder Spa bra offers an elegant alternative to female consumers dealing with pain issues associated with uncomfortable bras that fail to address their needs. The Shoulder Spa has a patent-pending gel-infused, S-shaped strap design that disperses weight placed on the straps in order to provide a higher level of shoulder comfort. The response to this bra has been amazing in terms of market share captured and consumers who are quick to sing its praises.