2009 Winners
Abbott Laboratories
Similac® SimplePac™
2009 WinnerThis year we added a new honor which we have named the “People’s Choice Award.” The idea was simple and the results were astonishing. The idea was to use the power of social media to let the public vote for their favorite innovation. So we announced our top 75 nominees and invited you to vote. We expected a few hundred votes. We were astonished and pleased when more than 11,000 ballots were cast!
Our first annual Peoples Choice Award winner is Abbott. For over 50 years, baby for- mula has come in a familiar round can. But by listening to the needs of parents, Abbott has developed a new package for their Similac formula that can be held in one hand, it has a hinged lid, a scoop that stays in the lid (and doesn’t get buried in the can) and a design that matched the scoop with the rounded bottom of the container. This new design is capturing market share and triggering the “me too” effect—two signs of an effective innovation.