CHICAGO INNOVATION AWARDS

Suncast Corporation

This spring we launched a new hose reel technology which allows consumers to rewind their garden hose without the hassle or effort it used to take to keep hoses organized. The Hydro Powered Auto Rewind hose reel features a unique water piston engine inside the product that turns water pressure in to rewinding power. With the flip of a small lever, the hose automatically starts rewinding onto the hose reel.

This product is of particular interest to two types of consumers. First of all, the elderly gardener, who thoroughly loves to care for their yard and garden, but struggles with the strength required to rewind hoses while watering. This consumer finds renewed interest in their passion with the easy to use hose reel.

On the opposite side of the spectrum is the more youthful, gadget guru, who wants to have the I-phone of hose reels to display to his friends and neighbors. The up and coming youthful gardener is a hugely growing demographic as more and more consumers are staying close to home, growing their own food, and enjoying the exercise and beauty of gardening.