2009 Finalists
Abbott Nutrition, division of Abbott
Abbott's Similac® SimplePac™ package represents our most significant redesign of infant formula powder containers, both in form and function. No other baby formula offers this convenient package. Similac SimplePac is a baby formula container that parents can grip, flip and scoop to make bottle... more
Voting for the 2009 People's Choice Award has been closed! Thanks to everyone! Join us at the Goodman Theatre
Mobile Dealer Sites
Cars.com
In early 2008 Cars.com saw an opportunity to offer its dealer customers exposure to a growing mobile audience through mobile optimized websites. These sites are based on the technology that went into the development of Cars.com’s own mobile site, which was launched in 2007. Mobile DealerSites were launched in early 2009. The product boils a dealer’s main site down to its essential parts for use on any internet capable phone or PDA: New & used inventory listings, address and mapping to the dealership, payment calculator, contact form, and click-to-call 800 numbers that map to the dealer’s new and used department numbers.
Unlike most of our competitors whose mobile offering consists of iPhone (and similar device) sites, Cars.com Mobile DealerSites are designed to work on all mobile devices that can browse the internet. MDS load quickly, give consumers the information they need no matter where they are, and give dealers the representation they need to be successful on the mobile web.
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What do you think makes great innovation? Is it design? Creation of new markets? Environmental Impact?
Each year The Chicago Innovation Awards are chosen by a panel of innovation experts. This year you can join them in the first ever Chicago Innovation Peoples Choice Award!
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Discussion
Jonas MoskowitzAugust 19th, 2009
Very cool product
Dennis GalbraithAugust 19th, 2009
This outstanding product gives consumers the confidence they need to buy: the power of the web, at your fingertips, in the store. Congratulations to Cars.com from the Revenue Guru!
michelle wellsAugust 20th, 2009
inventive
Geoffrey PritzlaffAugust 27th, 2009
One of the easiest mobile offerings to use I have ever seen.
Sarah CunninghamAugust 31st, 2009
Fabulous ease of use in a world that demands it!
Joe OliveriSeptember 8th, 2009
Great, simple-to-use product that all car dealers who advertise should consider!
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