Driven ByPrinciples of InnovationThe goal of the Chicago Innovation Awards is to recognize, educate and inspire.Michael Krauss
Michael Krauss is a veteran strategic marketer, business adviser and organizational coach with more than 30 years of professional experience.
Mr. Krauss brings proven skills in strategic marketing planning, buyer-insight analysis, segmentation, pricing strategy, marketing communications, crisis communications, brand building, product and service innovation, marketing organization design and sales effectiveness analysis. He is an advocate of fact-based marketing approaches that focus on delivering effective, measurable returns. Clients served include: AT&T, Accenture, Diamond Cluster International, Hostway Corporation, Journal Communications Corporation, Golden Rule Insurance, Motorola, Public Service Co. of Colorado, Qwest, Reed Elsevier, Technomic, Inc., Tektronix, Xerox, Young & Rubicam and ZweigWhite. Industries served include professional services, computer hardware and software, telecommunications, media and publishing, public sector and consumer packaged goods.
Krauss speaks and writes frequently on business issues. He serves as the technology/marketing columnist for Marketing News, a publication of the American Marketing Association. Krauss is an active advocate of public sector economic development efforts and serves as co-chair of Chicago Mayor Richard M. Daley's Council of Technology Advisors.
Krauss holds a bachelor's degree and an M.B.A. from the University of Chicago. He earned a CPA certificate in the State of Illinois.